The Pulp and Paper industry is booming and new innovations and trends are constantly emerging across multiple sectors. Within the past year, there has been buzz around a number of industry topics – from tissue and towel developments to innovative pulps and skyrocketing corrugated demand.As we approach the end of another tumultuous year, some of the most prescient movement we’ve seen develop across the industry pertains to structural patterns driven by Covid, sustainability and energy trends, and the evolving P&P sector in China.